Marketing and Brand Manager  | Flyover | 2023 - Present

• Key stakeholder in the launch of FlyOver Chicago, a $40 million attraction at Navy Pier, contributing to resident film launches Believe Chicago and Legendary Iceland.

• Develop and execute marketing strategies across paid and organic channels, increasing brand visibility and engagement.

• Collaborate with advertising and creative agency partners, managing relationships and offering marketing recommendations.

• Established media buy partnerships with the Chicago Bears and Chicago White Sox.

• Manage the marketing budget, contribute to forecasting, and support strategic planning to optimize campaign performance.

• Establish strategic partnerships with organizations like Choose Chicago and the Chicago Loop Alliance, as well as local attractions such as the Chicago Children’s Museum and the Goodman Theatre, while continuously identifying marketing and event collaboration opportunities.

• Directly manage our Marketing Specialist, who supports the Brand Ambassador program,.

• Work with Heron PR agency to coordinate media and influencer visits for special events.

• Host high-profile guests, including past visitors Ciara, Megan Thee Stallion, and the cast of Power Book IV: Force, driving significant social media engagement.

• Planned and executed the Giving Tuesday charity event in partnership with Jaylon Johnson of the Chicago Bears, benefitting the Boys & Girls Club of Chicago and generating widespread media coverage.
  
  President, Founder | Glow From Glory, LLC, Remote (IL) | 2020 - Present .

• Oversee brand strategy, including website design (glowfromglory.com) brand guidelines, and product rollouts.

• Work with digital marketing strategists to identify and implement external marketing channels.

• Monitor overall performance through Amazon sales reports, Kindle reporting dashboard, Google Analytics, and Squarespace Analytics.

• Lead the expansion of the brand by launching the store on Etsy.
  
  Brand Marketing Lead | Made Gentle, LLC, Chicago, IL | 2023

• Conducted a competitive analysis to identify the target audience and developed the visual and experiential design for madegentle.com.

• Collaborated with an external agency to establish brand positioning and guidelines, and partnered with stakeholders to create an effective brand rollout plan.

• Managed the brand website, marketing automation, affiliate program, and social media during the launch phase.

• Captured and documented celebrity visits at the Made Gentle booth during BeautyCon to boost brand visibility across social media platforms.

• Executed the "Kitchen Stories" social media campaign at Essence Fest, a concept originally developed by an external brand director, driving community engagement online and in-person.
  
  Sr. Specialist, Comms Technology & Channels | Walgreens Corporation, Deerfield, IL | 2021 - 2022

• Contributed to the launch of "W Connect," an internal mobile app awarded WBA's Best Connect Award and nominated for PRWeek Global Award.

• Led creation and maintenance of "This Week at Walgreens," a weekly newsletter for Support Office team members.

• Conducted reporting to measure effectiveness of internal communications across digital channels.

• Collaborated with DEI and CSR teams to communicate diversity, equity, and inclusion initiatives.

• Worked with Walgreens University to execute the first live and virtual 3-day career development event post-pandemic.

• Facilitated editor training sessions for intranet and social media content creators.

• Managed mass mail distribution lists and tags to ensure up-to-date employee information.
  
  Sr. Assistant Brand Manager | Zoro Tools, Inc., Chicago, IL | 2019 - 2021

• Ensured proper use of brand guidelines across all touchpoints.

• Assisted in planning, development, and execution of brand awareness and digital initiatives.

• Wrote cross-functional creative briefs and served as a project manager and liaison between the brand development team and other departments.

• Conducted research for site enhancement recommendations to improve customer experience.

• Led competitive analysis to identify areas for improvement and factors that set the brand apart.

• Helped to plan and manage company-wide diversity and inclusion events.

• Managed Bloomreach content management system for the eCommerce website.
  
  Digital Director | City of Chicago (City Clerk), Chicago, IL | 2017 - 2018

• Designed and executed brand and social media campaign strategies to elevate the Office of the City Clerk’s digital presence.

• Conducted website and social media analytics reporting to measure the effectiveness of campaigns.

• Developed internal and external brand standards for the Office of the City Clerk, including messaging and logo ideation.

• Launched the digital Chicago CityKey ID program and developed the City Clerk mobile app to enhance user engagement.

• Projected and managed the digital budget, overseeing marketing automation campaign execution.

• Managed all digital and communications projects, producing the official Chicago CityKey video.

• Strategized and implemented brand standards, including brand guidelines and marketing collateral.
  
  Marketing Associate | Morningstar, Inc., Chicago, IL | 2016 - 2017

• Managed lead nurture social media campaigns, executing end-to-end project management using JIRA and Microsoft Office.

• Created collateral for university recruitment and managed the social media strategy for the book "LOADED" by Dr. Sarah Newcomb.

• Designed and executed a marketing campaign focused on financial literacy and sustainable investing, leveraging social media channels to drive engagement.

• Managed global plans and campaigns as a project manager, ensuring alignment across digital platforms.

Additional Experience

• Lakeview Chamber of Commerce, Chicago, IL— Marketing Intern

• Northwestern University, Evanston, IL— Teaching Assistant (Marketing)

• Chicago Public Radio, Chicago, IL— Graduate Marketing Consultant

• GMR Marketing, Champaign, IL— Brand Ambassador 

• Parkwood Entertainment, New York, NY — Summer Public Relations and Legal Intern 

• Phebus & Koester, LLP (Law Firm), Champaign, IL— Summer Legal Intern